Sony Touts $40 Million in Digital Sales for 'The Interview'
The announcement arrives days after the National Association of Theatre Owners stated that it had estimated that Sony will lose $30 million on the film.
Two weeks after Sony Pictures Entertainment said that its North Korea assassination comedy The Interview claimed $31 million in digital sales, the studio said on Tuesday that figure is now $40 million.
"We always said that we would get the movie to the greatest audience possible,” said SPE CEO Michael Lynton in a statement. "Achieving over $40 million in digital sales is a significant milestone."
The announcement arrives days after the National Association of Theatre Owners stated that it had estimated that Sony will lose $30 million on the film after choosing to release the film theatrically and on VOD on the same day.
The film was released in theaters and on demand on a variety of platforms on Dec. 24. Theatrically in the U.S., the Seth Rogen and James Franco comedy has grossed nearly $6 million.
The comedy's release was initially canceled by the studio after major theater circuits declined to show the film when Sony hackers, linked to the government of North Korea, emailed threats invoking the terrorist attack of Sept. 11, 2001.
The studio made the film available in limited theatrical release after President Obama criticized Sony's decision-making during his end-of-year press conference on Dec. 19.