Sony to Launch UK Movie Channel
The library channel will be carried in more than 10 million homes.
LONDON – Sony Pictures is adding to its growing portfolio of UK basic tier pay-TV channels with the launch the Sony Movie Channel in the UK, an advertising-funded channel that will be carried to more than 10 million homes. Kate Marsh, senior vice president, broadcast and channel development, for SPT, said the launch of Sony’s second channel in the UK would assert the power of movies in the basic tier.
“Movies are a strong driver in the pay TV world so we’re very excited to launch Sony Movie Channel in the UK. Offering a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics," said Marsh.
The channel will be carried on Sky’s basic package, available to over 10 million subscribers.
Sony has been building its UK channel business in recent years. SPT’s existing UK channel, Sony Entertainment Television, launched in Spring 2011 and is carried on both Sky and cable platform Virgin Media. SPT’s other UK channel brands, Movies4Men and Men&Movies, joined the portfolio earlier this year when SPT acquired Dolphin Broadcasting.