Sony Ups Michael Pavlic to President of Worldwide Creative Advertising
Sony Pictures Entertainment has promoted Michael Pavlic to the post of president of worldwide creative advertising.
Pavlic, who had been executive VP creative advertising, is replacing Tommy Gargotta, who is leaving the studio. Gargotta is the latest high-ranking executive at Sony to exit in recent weeks. Vice chairman Jeff Blake, who oversaw marketing and distribution, also announced that he is leaving Sony on Aug. 1. Blake's post has not been filled yet, though a number of outside candidates are in contention.
Pavlic will report to Dwight Caines, president of domestic theatrical marketing for Columbia TriStar Motion Picture Group, and will lead the domestic and international creative advertising team in launching all motion pictures released by Columbia and Sony Pictures Animation worldwide.
"Mike is a talented and passionate creative executive whose instincts are as strong as his commitment to great work," Caines said. "I am thrilled that he will be mentoring and leading the team as we rebuild for the future."
Since rejoining Sony in 2009, Pavlic has worked on the campaigns of many of the studio's successes including 22 Jump Street, American Hustle, Zero Dark Thirty, Grown Ups 2, Moneyball, Zombieland and Julie & Julia. Previously, he worked at Big Picture Entertainment as an editor and producer. Before than, he worked at Sony from 2003-05 as manager of creative advertising.