Sound, fury don't equal ratings
EmptyIt may have generated acres of newsprint, a public spat with the royal family and the kind of controversy that has become the broadcaster's hallmark, but Channel 4's Diana documentary attracted only 3.8 million viewers Wednesday night.
"Diana: Witnesses in the Tunnel" drew 17% of the available audience, according to overnight figures from ratings agency Barb, finishing second in the 9 p.m. slot to BBC1's "The Apprentice," which pulled in 6.2 million viewers and a 27 share.
The documentary had courted controversy by showing pictures of the princess being attended to by an off-duty medical officer and given oxygen at the wreckage scene, but the princess was obscured from view.
The filmmakers said their program shed light on the role played by paparazzi photographers in the car crash beneath the Pont d'Alma in Paris in 1997.