Spain ad revenue up 0.6%

Broadcasters saw 1.9% rise; digital TV leapt 216.3%

MADRID -- After six quarters of steady decline, Spain’s advertising revenue showed the first positive results Monday, when market analysis company InfoAdex presented its first quarter study showing a 0.6% rise in spending.

Spanish advertisers invested some 1.198 billion euros ($1.58 billion) total spending in the first three months of 2010, with television broadcasters seeing a 1.9% overall rise in revenue to hit 584.7 million euros ($771 million).

The biggest climb in ad revenue came to the burgeoning terrestrial digital TV sector, leaping 216.3% from the same period last year to 8.5 million euros ($11.2 million). A countrywide analogue blackout in April 2010 largely accounts for the jump.

Internet also saw a significant 17.9% jump to 60 million euros ($79 million) in ad spending, while newspapers dipped 2.9% to 244.6 million euros ($322 million).

Spain’s national television broadcasters earned 492.5 million euros ($650 million), with Mediaset-controlled Telecinco leading the first three months of the year with 194 million euros ($256 million), compared to 2009’s first quarter of 147.6 million euros.
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