Spain’s Zinkia Takes 51% Stake in U.K. Family Entertainment Company Cake
The move is designed to bolster content brand management and distribution opportunities.
MADRID -- Spain’s Zinkia Entertainment announced Monday it has taken a 51 percent stake in London-based family entertainment company Cake, in a move designed to bolster content brand management and distribution opportunities.
Both companies will maintain their own management, teams and identities.
The deal joins Zinkia, which has successfully implemented brand management and digital strategies to enhance brand visibility like its pre-school series Pocoyo, and Cake, which prides itself on talent for identifying and nurturing quality programming.
“This strategic alliance with Cake is an important development in our plans to build, develop and manage a top-tier slate of kids and family entertainment properties for the global market,” Zinkia president Jose Maria Castillejo said.
“We have known the people leading Zinkia for many years and have been great fans of all they have been doing with Pocoyo and their company. We have had time to conclude that our respective skills are very complimentary and we feel that we will be able to significantly contribute to each others success stories,” said Tom van Waveren, CEO and creative director of Cake.
Zinkia property Pocoyo is licensed to over 150 territories worldwide and has more than 400 million hits on YouTube, 35 million visitors to the official Pocoyo website and a host of best-selling, multi-lingual apps.
Zinkia’s latest property is the comedy adventure series Mola Noguru, which is being pitched to international broadcasters and licensing companies at MipTV.