Spain's Antena 3 Changes Name to Atresmedia
The group started to use the new triangle-based logo in its midday news broadcasts to link its main channels Antena 3 and laSexta for viewers.
MADRID -- Spanish media conglomerate Antena 3 Group announced Wednesday a corporate name change to Atresmedia, pooling television, radio, advertising, film production, branded content and live events under one banner.
Atresmedia Television, which clusters channels Antena 3, laSexta, Neox, Nova, Nitro, laSexta3, Todo Cine, Xplora and GolTV, will sport a different logo than the rest of the group.
Antena 3 merged with smaller channel laSexta last year after regulators approved conditions that placed the media group along the same lines as rival heavyweight Telecino, which had just merged with Cuatro.
The Antena 3-laSexta merger gives the new Atresmedia more than 25 percent of the audience share. The Antena 3 Group posted €31.9 million ($41.9 million) in 2012 profit, a 65.8 percent slide from 2011, with revenues dropping 8 percent to $972.8 million, thanks mostly to a plummeting ad market in Spain.
Share price varied little throughout the day, dipping from opening at $6.18 and closing at $6.16.
- Prince Takes Over the 'Arsenio Hall Show,' Debuts New Funky Song
- A Train, a Trestle and 60 Seconds to Escape: How 'Midnight Rider' Victim Sarah Jones Lost Her Life
- 'Divergent' Star Shailene Woodley: The Next Jennifer Lawrence?
- 'Noah' Banned in Several Middle Eastern Countries
- Lindsay Lohan's OWN Series Gets First Official Trailer (Video)
- MOST SHARED
- MOST POPULAR
- William Guarnere Dead: 'Band Of Brothers' Vet Dies At 90
- "Spike In My Veins": Talking with Korn's Jonathan Davis, A Chat with Skaters' Michael Ian Cummings and a Break of Reality Exclusive
- The MovieFilm Podcast: Remembering Ghostbusters, Plus Aaron Paul on Need For Speed
- 'Looking' Season 1 Is Refreshing Despite Some Characterization Flaws