Spain's Telecino Changes Name to Mediaset Espana

7:51 AM PST 04/13/2011 by Pamela Rolfe

Telecinco Group now also owns free-to-air channel Cuatro, which it acquired from Sogecable.

 

MADRID -- Spain's leading private broadcaster announced Wednesday it would change its name from Telecinco to Mediaset Espana to adapt its corporate identity to its asset portfolio.

Telecinco Group no longer only broadcasts its main channel. It now also owns free-to-air channel Cuatro, which it acquired from Sogecable. The group also owns a handful of terrestrial digital television channels, advertising and media management branches and film producer Telecinco Cinema.

Silvio Berlusconi's Mediaset is the controlling stakeholder of publicly-traded Telecinco, with a 50.1 percent share. Spanish media group Vocento holds a 13 percent stake in the group.

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