Spain's TV Ad Spend Up 9% to $874 Million in Q1

While TV saw sales rise, traditional media like advertising in movie theaters, newspapers and magazines dropped significantly

 

MADRID -- Spain's television ad spend rose to €590 million ($874 million) in the first quarter, a 0.9 percent lift above the same period last year, according to figures released Thursday by InfoAdex.

While TV saw sales rise, traditional media like advertising in movie theaters, newspapers and magazines dropped significantly in the first three months of the year -- bringing the conventional ad spend down 1 percent to €1.17 billion ($1.73 billion).

Tele 5 Group -- which includes a handful of TDT channels and national broadcasters Tele5 and Cuatro -- led the pack, with revenues of €259.3 million ($384 billion) and 44 percent of the market. Antena 3 TV grew 6.1 percent over the same period last year to €178 million ($263.6 million) with 30 percent of the market.

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