Spanish advertising market up 9%

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MADRID -- Advertising spending in Spain rose more than 9% last year, driven by a 55% jump in Internet advertising revenue compared with 2006, according to a study released Tuesday.

"Last year was a good one for advertising," said Pedro Villa of ad market monitoring company InfoAdex.

Total ad spending in traditional and nonconventional media amounted to 16 billion euros ($24.3 billion) in 2007, an increase of 9.2%.

All areas of advertising posted gains except for advertising in cinemas, which fell for the second year in a row. Its 5.3% decline left spending in that category at 38.4 million euros ($58.4 million). "Advertising was down at the multiplex because of the declining audiences," Villa said.

Internet ad revenue came in at 482 million euros ($733.2 million), compared with 2006's 310 million euros.

Television still is the leader in media ad spending with a 43% share for 2007 -- an increase of 8.7% to 3.4 billion euros ($5.2 billion).
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