SPC adds 'Wackness' to Sundance stash
EmptyPARK CITY -- Sony Pictures Classics has picked up North American rights to _Sundance's dramatic audience award-winner, the coming-of-age dramedy "The Wackness," in a low seven-figure deal.
The acquisition is SPC's third score of the festival. It follows two North American rights pickups of Saturday night's Sundance dramatic grand jury prizewinner, Courtney Hunt's drama "Frozen River," and Mark and Jay Duplass' Spectrum section comedy "Baghead."
"Wackness" is the coming-of-age story of a young pot dealer (Josh Peck) in mid-'90s Manhattan who finds a mentor in his shrink (Ben Kingsley). The comedy-drama resonated with audiences and was expected to sell early, but it ended up as one of the fest's many slow-burn sales.
Many cited its period soundtrack, a strong performance from Nickelodeon vet Peck and atmospheric direction as its main selling points, but others found marketing challenges in the quirky film.
CAA repped the sale of the project.