'Spectre' $100 Unlimited Ticket Offered by Regal for James Bond Fans
Regal is offering the promotion for the first 1,000 James Bond fans who sign up.
James Bond fans who want to see Spectre again and again in North America can do so for $100, according to an unprecedented promotion announced Monday by Regal Cinemas.
The unlimited ticket, available to the first 1,000 people who sign up, allows a moviegoer to see the film once a day for the entire length of its run in theaters. Sony and MGM open Spectre, starring Daniel Craig, on Nov. 6.
As part of the promotion, the pass will be an anodized steel collectible card etched with the Spectre symbol. It will take four to six weeks to arrive, and the cost of the ticket does not include shipping. The card is valid from Nov. 6, 2015, through June 6, 2016, and cannot be used to purchase seats online. In the second quarter of this year, the average ticket price was $8.61. At that rate, a person seeing Spectre 12 times would spend $103.32.
"This is clearly a ploy to get people talking about the movie and will likely only apply to a fairly small percentage of the total 007-friendly moviegoing population," said Rentrak box- office analyst Paul Dergarabedian, adding that he personally knows about five people who would partake. "Spectre is one of the most anticipated movies of the fall/holiday season and Bond is one of the few film franchises that could even attempt such a bold strategy and actually have it taken seriously."
Spectre, referring to a shadowy criminal organization, features Craig in his fourth turn as the iconic British spy, and is the second Bond film directed by Sam Mendes after Skyfall.
The movie debuts first in the U.K. on Oct. 26.