Spending on subscription media up 7%

U.S. households fork over $115 a month for various services

Americans are spending about $115 a month per household on subscription media services, up 7% from a year ago.

That figure includes television, DVR, satellite radio, subscription music, newspapers and magazines, mobile phone data, Internet access, Netflix and similar offerings, and online gaming services.

The data comes from researcher NPD and is contained in its just-released "Entertainment Trends in America" study.

"Despite concerns that the recession would cause consumers to reduce spending on entertainment subscription services, most forms of subscription entertainment are doing just fine," NPD analyst Russ Crupnick said.

Print media would be an exception. According to the study, newspapers are in 29% of U.S. households and magazines are in 41%, but both are down two percentage points from last year.

While mobile voice subscriptions weren't counted, data plans were, and they are one of the big growth areas. NPD says 9% of U.S. households subscribe to data compared with 6% a year ago.

The DVD-by-mail category that Netflix made popular rose two percentage points to 14%.

NPD said 81% of U.S. households subscribe to a TV service, 76% to Internet access, 17% subscribe to an online music service or satellite radio and 14% subscribe to online gaming.
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