SPHE, Svensk ink Nordic DVD deal

6:17 AM PST 05/19/2010 by Scott Roxborough, AP

Distribution deal for SPHE rental DVD and Blu-ray titles

CANNES -- Sony Pictures Home Entertainment (SPHE) has signed a distribution deal with Scandinavian giant Svensk Filmindustri that will see Svensk distribute SPHE rental DVD and Blu-ray titles in the Nordic territories, starting Oct. 1.

SPHE recently inked a similar deal for sell-through titles with Sony Music Entertainment.

The deal was announced by Svensk Filmindustri CEO Rasmus Ramstad and Jonas Wahlander, country manager of the Nordic Region for SPHE.
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