Spider-Man on Broadway Hosting Audience Focus Groups Before Official Opening
Spider-Man on Broadway is still a work in progress.
The show, which was widely panned by critics this week, is soliciting audience members to participate in focus groups, EW.com reports, in an effort to iron out trouble spots ahead of its official March 15 opening date. RELATED: David Rooney's review of 'Spider-Man'
An email sent out on Feb. 8 asked theatergoers to watch the first or second act and then fill out a 15-minute discussions. In exchange, they were promised "a Spider-Man goodie back worth over $60."
"In an effort to gather as much audience feedback as possible the production is continuing to hold focus groups and surveys, just as it has throughout most of its preview period," said the show's spokesperson, Rick Miramontez, without revealing exactly what was discussed during the focus groups.
Producer Michael Cohl and director Julie Taymor have said they're still tweaking Spider-Man, which, at $65 million, is the most expensive Broadway production of all time.