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Spike TV Sets Sights on Women

5:46 AM PDT 3/29/2011 by Georg Szalai

The Viacom network will stop using the slogan “Get some action” as it broadens its target demo to everyone ages 18 to 49.

NEW YORK – Viacom’s Spike TV is looking to go beyond its focus on men ages 18 to 34 to reach the broader 18-49 demo, including women who may have previously been deterred by the channel’s focus on guys and fratty undertones, the New York Times reported.

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