Spina upped to sr. vp at MTVN group

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Dario Spina has been promoted to senior vp integrated marketing at MTV Networks' Entertainment Group, which includes the Comedy Central, Spike TV and TV Land cable channels and their respective Web sites. In his new role, Spina will assume responsibility for oversight, implementation and execution of multiplatform integrated marketing for all components of the group, including the linear channels' Web sites and sales arms. He will "create and implement marketing initiatives, convergent partner sponsorships and enhance the strategic competitive potential of the entertainment group's reach with men and adults across its television and digital platforms," the company said. The group also consists of Internet sites iFilm, AtomFilms, AtomUploads, GameTrailers.com and Xfire. Spina, who had been senior vp marketing at Spike TV, will report to entertainment group COO John Cucci. "Dario has been an instrumental player as Spike evolved from TNN to the universal awareness it enjoys today," Cucci said. "Now we are able to leverage his enthusiasm, passion, creativity and drive, bringing all that know-how to enhance the growth of the entire entertainment group."
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