Sportfive scores with Euro Olympic rights
Germany, U.K., France, Spain, Italy not included in deal
Sportfive will now sell on the rights to local broadcasters.
The deal excludes the largest European markets (France, Germany, Italy, Spain, Turkey and the U.K.), which will negotiate deals directly with the International Olympic Committee. News Corp.-controlled Sky Italia and Fox Turkey have already done deals in their respective territories.
Sportfive’s agreement comes after the IOC broke from its long-standing deal with the European Broadcasting Union, which jointly buys sports rights for public broadcasters across the continent.