Sportsnet Inks Canadian Tour De France TV Rights Deal
The multi-year agreement seems to show there's no fall-out from American Lance Armstrong being banned from the sport over doping allegations.
TORONTO – The U.S. anti-doping agency stripping Lance Armstrong of his Tour de France titles hasn't dampened Canadian broadcaster interest in the prestigious French cycling event.
Cable sports channel Sportsnet has signed a six-year agreement to air the Tour de France, starting in 2014 and stretching to 2019.
That deal will follow rival cable sports channel TSN completing its current rights deal for the top UCI world cycling tour event.
Sportsnet will also add the Canadian TV, digital and mobile rights to all 21 stages of the Tour de France to earlier-acquired broadcast rights for other grand tours, including the Giro d’Italia, the Tour of California and the Vuelta a España.
“We’re excited to partner with Sportsnet to bring the Tour de France event to cycling enthusiasts in Canada as we do in 190 countries,” said Yann Le Moenner, general manager of Amaury Sport Organization, said in a statement about the distribution deal.
Domestically, Sportsnet is also to broadcast the inaugural Tour of Alberta in September.