Spot Runner startup targets local ads

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CBS Corp. and advertising agencies Interpublic Group and WPP have invested in Spot Runner, a startup offering an innovative solution to local advertising placement and production.

Details of the financing were not disclosed, but each company is eyeing Spot Runner as a complement to its national advertising opportunities.

Spot Runner offers an automated, Internet-based platform that easily targets local placements across a wide variety of traditional and new media.

The new investments are part of a $40 million round of funding for Spot Runner, with other donors including Tudor Investments, Capital Research and Management and Lachlan Murdoch.
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