SPTI goes 10 for '10'
EmptySony Pictures Television International has signed 10 new format deals for the hit U.S. game show "Power of 10" across Europe, Asia and Latin America, it was announced Monday by international production president Sander Schwartz.
SPTI will be selling the format as well as the U.S. version of the series to television outlets outside the U.S. at next week's MIPTV in Cannes. Deals are in place with Vox in Germany, Polsat in Poland, SET in India, MTV3 in Finland, M-Net in South Africa, Venevision in Venezuela, Nova TV in Croatia, 1+1 in Ukraine, Shant TV in Armenia and VTL Marketing in Vietnam.
The series launched Saturday in Poland on Polsat and made its Australian debut Monday on Nine Network. It hits Swedish airwaves Sunday on Kanal 5.
As previously announced, SPTI has licensed the format in Argentina, Australia, Brazil, Chile, Colombia, Denmark, France, Greece, Israel, the Middle East -- including Yemen, Libya and Qatar -- Norway, Russia and Sweden.
Local versions of "10" are beginning to launch around the world and have garnered buoyant ratings in various territories, including Russia and Colombia.