SPTI ups Weissenborn in digital media

Was promoted from vp global ad sales

Sony Pictures Television International has promoted Jamie Weissenborn to senior vp digital media and global advertising sales, for SPTI's international networks group.

Responding to technological advances and online user trends, Weissenborn adds oversight of the international networks group's digital distribution strategy, site enhancement, traffic growth initiatives, media sales and digital revenue as part of his new assignment.

He also manages online video, site design, search engine optimization, commerce and other site partnerships. Additionally, he continues to head global advertising sales initiatives, branded content, new channel and revenue development.

His responsibilities span SPTI's AXN, ANIMAX and Sony Entertainment Television channel brands. SPTI's international networks group comprises more than 50 channels reaching nearly 400 million viewers in over 130 countries.

Weissenborn's promotion was announced Tuesday by Andy Kaplan, SPTI's president, international networks, to whom Weissenborn reports.

Said Kaplan: "As advertising revenue becomes a bigger driver in our networks' growth, Jamie plans to meet advertiser demand for digital marketing by creating cohesive, cross platform solutions that go beyond television spots and sponsorships."

Before his promotion, Weissenborn had been SPTI's vp global advertising sales, international networks, since 2004.
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