Stacey Snider Names Pam Levine Worldwide Marketing President in First Major Hire
The appointment is a homecoming for Levine, who previously ran marketing for the film studio; for the past five years, she's served as chief marketing officer for HBO.
In her first major hire, newly installed 20th Century Fox film chairman-CEO Stacey Snider has named Pam Levine president of worldwide theatrical marketing.
Levine will report directly to Snider, who succeeded longtime film studio chief Jim Gianopulos. It's not Levine's first time working at the top of Fox's marketing food chain. From 2002 to 2010, she served as co-president of domestic theatrical marketing.
Levine is taking over worldwide marketing duties from Paul Hanneman, who exited as president of worldwide marketing and distribution on Thursday. (Levine, however, is not in charge of distribution.) Marc Weinstock, who reported to Hanneman, is Fox's domestic marketing president.
For the past five years, Levine has been HBO's chief marketing officer.
“It’s rare that you get the opportunity to hire an accomplished executive who also knows the culture and inner workings of your own studio," Snider said Tuesday in a statement. "We get all that and more with Pam, whose appointment reflects the importance of synergies between the studio’s domestic and international marketing divisions to manage our films across their entire worldwide runs."
Added Levine: "I'm thrilled to be rejoining so many talented friends and colleagues at a place that still feels like home. It's an exciting and pivotal moment for the company, and I'm inspired by the opportunity to help guide it during this new chapter under Stacey's leadership."
At HBO, Levine led the marketing efforts for such shows as Game of Thrones, Veep and Silicon Valley.