Stan Lee creating new comic book property

11:00 PM PST 02/09/2010 by Nellie Andreeva, AP

Teams with Andy Heyward, Archie Comics for 'Super Seven'

Andy Heyward's recently launched A Squared Entertainment and Archie Comics have partnered with Stan Lee for a multimedia comic book property, "Super Seven," which will feature the comic book icon.

Lee, the Marvel legend and chairman and founder of POW!, is creating "Seven," about seven aliens who find themselves stranded on Earth after their spaceship crashes and are befriended by Lee himself. Taking them under his care, Lee becomes their leader and enables them to resume their lives as superheroes.

"Although I've briefly appeared in other comics, 'Super Seven' is the first time that I'll actually be a continuing character in a far-out, original superhero series," Lee said.

"Seven" does not fall under the agreement between POW! and Disney, which this year acquired a 10% stake in Lee's company for $2.5 million.

Archie Comics will publish "Seven," and A Squared will focus on developing the project as a TV series and online property as well as handling licensing and merchandising.

The partners are targeting a fall launch in print, online and on TV.

A2 Entertainment, which Heyward launched last year with wife Amy Moynihan Heyward, is producing several online series with an eye to taking them to TV: "Secret Millionaire's Club," with billionaire Warren Buffett; "Gisele & the Green Team," starring supermodel Gisele Bundchen; and "Martha & Friends," featuring Martha Stewart.

The company this week also announced a partnership with Build-A-Bear Workshop.
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