Stanley Cup streams on Canuck mobile phones
Follows streaming of 2010 Vancouver OlympicsTORONTO -- Canada's annual rite of spring, the National Hockey League's Stanley Cup playoff rounds, get underway Wednesday night with a host of mobile phone offerings beyond traditional TV game telecasts.
Bell Canada signed an agreement with Canadian cable channel The Sports Network (TSN) and its Quebec counterpart RDS to deliver playoff game broadcasts to the phone giant's smartphone and mobile phone users.
The Stanley Cup video streaming follows a ground-breaking mobile offering of the 2010 Vancouver Olympics to Bell's phone subscribers.
Bell subscribers will pay $8 a month, plus data charges, to view all TSN-produced playoff games, all RDS Montreal Canadiens playoff games and coverage of the Stanley Cup championship final round.
The NHL and TSN were tight-lipped about the terms of their mobile partnership with Bell Canada.
Elsewhere, the Canadian Broadcasting Corp. will be offering live streaming for all its Stanley Cup playoff game broadcasts via its Hockey Night in Canada iPhone and iPod Touch apps.
Single game live streams will cost $2.99, Stanley Cup final games will be bumped up to $4.99, or users can pay $14.99 for access to all CBC live game broadcasts.
TSN and RDS-parent CTVglobemedia has a deal with the NHL for the national cable rights for TSN and over-the-air rights for CTV, while the CBC retains the rights to its Saturday night "Hockey Night in Canada" double-header and the Stanley Cup Final round games.