'Star Trek Into Darkness' Debuts at No. 1 on Home Entertainment Charts
Seventy-two percent of sales for the J.J. Abrams sequel were on Blu-ray.
Paramount Home Media Distribution topped all three home video charts the week ending Sept. 15 with Star Trek Into Darkness, the second installment in director J.J. Abrams’ reboot of the franchise based on the celebrated 1960s TV series.
The sci-fi film, which grossed $228.8 million in U.S. theaters, nearly as much as 2009’s Star Trek, debuted at No. 1 on both national sales charts -- Nielsen VideoScan’s First Alert, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc chart -- as well as Home Media Magazine’s weekly rental chart.
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A whopping 72 percent of total unit sales were of the high-definition Blu-ray Disc edition, packaged with the DVD.
Star Trek Into Darkness bumped Lionsgate’s Now You See Me, an inventive crime thriller with a nearly $118 million box office pedigree, to the
No. 2 spot on all three charts. Now You See Me -- about an FBI agent and Interpol detective on the trail of a troupe of illusionists who rob banks during their shows -- generated 36 percent of its week-two unit sales from Blu-ray Disc, down from 42 percent its first week in stores, when it bowed at No. 1.
Five other new releases made it into the First Alert top 10 for the week. Three of them are complete seasons of popular TV series: the sixth season of The Big Bang Theory debuted at No. 3, the second season of Homeland bowed at No. 6 and the eighth season of The Supernatural entered the chart at No. 9.
Also debuting in the top 10 were Sony Pictures’ The Smurfs: The Legend of Smurfy Hollow (No. 7), a budget-priced cartoon, and Lionsgate’s Peeples (No. 5), a romantic comedy written and directed by Tina Gordon Chism that took in just over $9 million in theaters.
The Blu-ray Disc sales chart saw just two other new releases, aside from Star Trek Into Darkness, bow in the top 10: season six of The Big Bang Theory at No. 3 and season two of Homeland at No. 6.
On Home Media Magazine’s rental chart for the week, just four new releases made it into the top 20. In addition to Star Trek Into Darkness at No. 1, Peeples bowed at No. 5, Anchor Bay Entertainment’s The Lords of Salem -- a horror film from punker-turned-director Rob Zombie -- debuted at No. 14 and 6 Souls, another horror film from Anchor Bay, bowed at No. 19.
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