'Star Wars' Advance Ticket Sales Set Record for U.K. Exhibitor
Vue Cinemas sold 45,000 tickets in the first 24 hours.
Amid tales of crashed cinema ticketing websites first in the U.K. and later in the U.S. on Monday as computer servers failed to cope with the demand for advance tickets to Star Wars: The Force Awakens, one British theater chain has announced record-breaking sales.
Vue Entertainment, the largest cinema group outside of the U.S., revealed that it sold 45,000 tickets to J.J. Abrams' eagerly anticipated installment of the space epic in the first 24 hours.
“This level of advance sales traditionally takes between 30 and 60 days for big blockbusters," said a company spokesperson. "Vue processed 10,000 sales in the opening 90 minutes of being on sale and continued to meet demand throughout the day, reaching 45,000 tickets processed."
In Poland, where Vue operates the 30-theater strong Multikino chain, which it acquired in 2013, the company said it sold one Star Wars ticket every two seconds. In Germany, where it owns the CinemaxX group, it said it broke pre-sale registrations with 6,000 people signing up.
Star Wars: The Force Awakens opens in the U.K. on Dec 17. and in the U.S. on Dec. 18.