A new Mercedes-Benz commercial featuring a scantily Kate Upton strutting her stuff in slo-mo has drawn some heat from critics including the Parents Television Council.
"This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want," a PTC spokesperson complained to Daily Mail (via the Los Angeles Times). "If anything, this ad proves that we’ve regressed rather than progressed over the last several years."
The car company's Upton ad, scheduled to air during the Super Bowl in February, teases that the 20-year-old bombshell -- sporting cutoff jean shorts and a low-cut black tank top -- will wash the 2014 Mercedes CLA-Class (which Forbes dubs "sexy") "in slow motion."
In truth, the only car-washing done is by a group of gawking football players who land somewhere in the college/high school age range. "You missed a spot," purrs Upton.
Beyond the PTC, others are voicing discontent over the ad on the brand's Facebook page, where reviews are mostly mixed. Among the complaints: The concept is too unoriginal, too "tacky" and "made the car look cheap."
Wrote one decidedly media-savvy commenter, "With all of these comments and publicity, the ad is CLEARLY effective!"