Steinberg stepping down as HIT Ent. chief

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LONDON -- Bruce Steinberg has quit as chief executive of children's entertainment venture HIT Entertainment, to be replaced with immediate effect by former Nickelodeon COO Jeffrey Dunn, it was announced Thursday.

Steinberg has headed HIT since it was acquired by private equity firm Apax Partners in 2005.

Dunn has served on Apax's media advisory board since 2006.

Under Dunn's leadership HIT aims to drive its North American footprint, where he is thought to have greater expertise than Steinberg.

During a 13-year tenure at Viacom, Dunn built the Nickelodeon enterprises business into the third-largest licensing business in the world, was president of the Nickelodeon film and enterprises group and created the Noggin joint venture with Sesame Workshop.

HIT chairman Greg Dyke said Steinberg had delivered a strong platform for growth.

"The board would like to thank Bruce for his enormous contribution to the company," Dyke said. "He has led considerable change in the business and provided HIT with a strong platform for future growth. We wish him well."
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