Stephen Davis is top player at Hasbro Studios

Tapped as president of newly formed unit

International production and distribution television exec Stephen Davis has been named president of Hasbro's newly formed Los Angeles-based Hasbro Studios, which will produce shows based on the toy company's brands and others from third-party content creators.

Many of the shows will run on the new network created by the joint venture between Hasbro and Discovery Communications for fall 2010 as well as on multiple channels in international markets.

Davis, who starts work in September, leads a team of creative talent in genres including animated, live-action and game-show programming as well as content designed for digital and mobile extensions.

Programming is planned based on such brands as Romper Room, Trivial Pursuit, Scrabble and Transformers.

Davis most recently was CEO of Family Entertainment Group, which was engaged in the development, production and distribution of content for the traditional and digital space. He managed an exclusive venture between World Wrestling Entertainment and Australia's Southern Star Entertainment, focusing on programming targeting the teen and young-adult audience.

Before that, Davis served as president of mobile and online media at digital media company InfoSpace and president of Granada America, a unit of the British producer-broadcaster. During Davis' tenure at Granada, the company developed and produced such shows as "Hell's Kitchen" and "Nanny 911."

"Steve has a strong creative background while also bringing us the full range of skills necessary to run a studio," Hasbro president and CEO Brian Goldner said. "He is absolutely the right person to begin leveraging Hasbro's brands to their fullest potential as we look to create immersive entertainment experiences globally."

Although the joint venture network is aimed at the U.S. marketplace, Hasbro retains all global programming rights and will distribute to channels outside the U.S. In addition, Hasbro retains the rights for DVD distribution globally and online extensions.
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