Sternberg hooks GoFish dating show

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Internet video network GoFish is launching its own version of a reality dating show on Thursday.

Dubbed "Seduce A Celeb," the 14-week online dating series featuring Lindsey Knickerbocker and Ashley Zarlin from the Bravo series' "The Real Housewives of Orange County"  interacting with contestants through online videos in separate 7-week installments.

Scott Sternberg ("The Academy") is executive producer of "Seduce," his first online venture. The series is hosted by Andrew Firestone of ABC's "The Bachelor," will begin with online users narrowing down the field of contestants.

From there, Knickerbocker and Zarlin will ultimately determine which chosen suitor will be granted a date with each of them by analyzing video responses to their posed questions.

"Empowering audiences to create and interact on such an intimate level with one another and with celebrities is a concept that reinvents the dating show format," Sternberg said. "It's incredible what technological innovations are doing to traditional media concepts, and I'm thrilled to be working with GoFish on this next-generation entertainment."

While Sternberg's credits include game shows "Hollywood Squares" and "Love Connection," he is currently producing "Hey Paula" with Paula Abdul for Bravo.
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