African-American Viewers: Who's Winning Daytime TV's Battleground?

Steve Harvey
Steve Harvey
 

This story first appeared in the Oct. 26 issue of The Hollywood Reporter magazine.

Steve Harvey's talk-show success highlights the daytime power of blacks, who make up 13 percent of the U.S. population but 18 percent of daytime viewers.

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While not a necessary demo for success (consider the tiny black audiences for Ellen and Katie), hits Maury and Jerry Springer lure about 50 percent blacks. Here's a look at the competition before Queen Latifah likely enters the fray next fall.

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