The Story Behind Singtank's New Music Video
Musical siblings Josephine and Alexandre de la Baume, along with director Francesco Carrozzini, team up with Swiss luxury label Bally for a truly, well-fashioned narrative.
Nowadays there's no doubt that style plays a crucial role in music videos, especially when the fashion helps tell a story. As such, siblings Josephine de la Baume (Mark Ronson's wife) and Alexandre de la Baume of Singtank partnered with Swiss luxury label Bally for their recently released music video for the single, "Coming Down." Directed by Emmy Award-nominated director Francesco Carrozzini at the Harpel House in the Hollywood Hills, the musical duo star in the mesmerizing '60s-inspired video, wearing Bally's spring 2015 collection.
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The narrative was just as important as the outfits, with recordings of Brigitte Bardot's voice playing in the background. Here, the singers and Carrozzini share how the video came together.
Pret-a-Reporter: Where did you come up with the idea to use Brigitte Bardot's voice during the video?
Francesco Carrozzini: The idea came from a sheer coincidence. I was looking for footage for a story about a celebrity feeling trapped in their own world, and I came across this interview which was perfect. It expressed everything I wanted to express. The recording came from a few different Brigitte Bardot interviews. It has been re-recorded by the artist.
It's interesting what she says during her voice recording. Some of her statements definitely still resonate with today's industry — what are your thoughts on that and how does it speak to what your video is trying to convey?
Carrozzini: It speaks to the fact that no matter how successful and incredible you are, you are still simply a human being. In the case of celebrities, often people isolate themselves and the world isolates those people. It's a strange combination of causes that create this effect, whether it's security, privacy. Whoever reaches that point becomes very alienated from the world, and inevitably it becomes difficult to relate to it. Often, that results in difficult consequences or tragedy.
You know, in the 60's in Italy, stars were not living like stars live today in America. What Brigitte refers to is very contemporary. It makes me think, why can't it be a little more fun and enjoyable, the way it was in my country in the 60's. Why do so many people have to have this tragic ending? My message is that it's imperative to keep in touch with the world, to be conscious of the moment and reality, and to let these people live their lives with a bit more freedom.
As for the fashion, what led to partnering with Bally?
Josephine de la Baume: It’s a very old brand with very modern ambitions, their enthusiasm in supporting musicians and artists is thrilling. They gave us the opportunity to work with a fantastic director and the contemporary, graphic and urban mood their collection conveys was a perfect match for our records’ themes and atmosphere
Where do you and your brother typically draw style inspiration from?
de la Baume: We see style as a creative way to develop and communicate about our music mood’s and atmosphere along with stage design, videos and graphic design. They’re all tools to visually translate and explore what we’ve been working on sonically in the studio.