'Straight Outta Compton' Producer Matt Alvarez to Head Up Broad Green's Production Division
The move signals that the upstart distributor will be increasing its focus on financing, producing and distributing larger-budget movies for broad audiences as opposed to smaller festival acquisitions.
Broad Green Pictures has named Straight Outta Compton and Ride Along producer Matt Alvarez to be the company's president of production.
The move signals that the upstart distributor will be increasing its focus on financing, producing and distributing larger-budget movies for broad audiences as opposed to smaller festival acquisitions, a strategy that has been under way for some time as the company has beefed up its staff to its current level of about 90 employees. Alvarez, a former executive vp production at Relativity, left that post in October to join Broad Green as an in-house producer in a consultant capacity.
In his new position, Alvarez will be responsible for identifying new projects and overseeing Broad Green’s slate of films, managing the process from development to final delivery. He will continue his role as producer on films he has in active development at the studio, including the comedy Ain't No Half Steppin', which is set to begin production in June, and the comedy The Fight Before Christmas from Daddy’s Home writer Brian Burns.
Victor Moyers will continue in his post as president of physical production, with his focus on ensuring that the ambitious production slate is executed. Chief creative officer Daniel Hammond will expand his overall management role within the company, with Alvarez handling the day-to-day management of the development and production team, a task Hammond and Moyers formerly handled. Marc Danon will continue as president of acquisitions and co-productions.
As a producer, Alvarez's credits include such franchises as the Friday, Barbershop, Are We There Yet? and Ride Along films as well as one-offs like Compton, All About the Benjamins and First Sunday.
“With Matt’s extraordinary track record of success and excellent leadership skills, we are confident that he has the experience and commitment to lead the team as we expand into greater original production efforts,” Broad Green CEO Gabriel Hammond said Thursday in a statement.
Added Alvarez: “This is an exciting time for Broad Green and I could not pass up the opportunity to lead the smart and talented production team into this next ambitious chapter."
Broad Green’s upcoming releases include The Infiltrator, starring Bryan Cranston, Diane Kruger, John Leguizamo and Benjamin Bratt, which is set to bow July 13; and Bad Santa 2, a co-production with Miramax starring Billy Bob Thornton, Kathy Bates and Christina Hendrick, which is slated to open Nov. 23.
Projects in active development include Just Mercy: A Story of Justice and Redemption, based on Bryan Stevenson’s New York Times best-selling memoir, with Michael B. Jordan attached to star; Entering Hades, which is being produced by Storyscape Entertainment and Michael Fassbender’s DMC Films as a potential Fassbender star vehicle; and Wish Upon from Barbara Marshall's Black List script.
Alvarez started his career at New Line Cinema/Fine Line Features, where he worked on such films as Jackie Chan’s Rumble in the Bronx and Woody Allen’s Deconstructing Harry. He eventually launched the production company Cube Vision with rapper-actor Ice Cube.