Studio Marketing Agency Cimarron Group Closing
The agency -- founded 33 years ago -- produces trailers, print materials and other content for Hollywood studios.
The Cimarron Group, a longtime marketing agency catering to Hollywood studios, is going out of business because of financial pressures.
"It is with much regret that I announce the closing of The Cimarron Group. I want to thank the incredible executive team and staff that has served this agency with their creativity and dedication. Over the past thirty-three years, our clients have meant everything to us and we appreciate all of them beyond measure," said CEO Bob Farina in a statement.
The company's fortunes have been hit hard in recent times by a slowdown in the number of movies that Hollywood studios turn out. And last year, SAG-AFTRA slapped Cimarron with a Do Not Work order after determining that the company had “fail(ed) to make payments of compensation due to many performers as well as pension and health contributions.”
The matter was resolved, but Cimarron's financial woes continued. The agency has roughly 120 employees.
Founded in 1979, Cimarron produces a wide array of audiovisual, print and digital content, including trailers, brand advertising and behind the scenes videos for major studio films. More recently, the company expanded into the live-events business, including spearheading the marketing efforts for Marvel's upcoming Marvel Universe Live show.
Recent movie campaigns Cimarron worked on include The Heat, Les Miserables and Life of Pi.