Studios insert piracy notes in DVD packages

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LAS VEGAS -- Studios will put an anti-piracy insert in packages of DVDs released in the first and second quarters of this year.

The insert is produced by DEG: The Digital Entertainment Group, an industry-funded nonprofit consortium that advocates and promotes DVD. The pamphlet urges consumers to buy authentic discs rather than pirated copies and will appear in titles from DEG studio members Buena Vista Home Entertainment, Lionsgate, New Line Home Entertainment, Paramount Home Entertainment, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Home Video.

"The DEG is pleased to lead this first step of unified industry support against theft of creative content," said Bob Chapek, president of DEG and of Buena Vista Worldwide Home Entertainment. "The anti-piracy insert reminds consumers about respecting copyrights. We hope to encourage consumers to show their enthusiasm for filmed entertainment by using approved channels to buy content."

The group also plans to secure participation from hardware manufacturers.

The insert is part of a larger DEG initiative to combat piracy in the home entertainment industry. The DEG also is developing a Web site that will educate consumers on anti-piracy.

Stephanie Prange is editor in chief of Home Media Magazine
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