Study: Media usage growing on all fronts

TV, Internet figures increase; DVR use found significant

Nielsen has announced the results of its second annual media consumption survey, which found that television and Internet usage continues to increase even though broadcast ratings have declined.

The measurement company said the average person in the U.S. watched 142 hours of TV a month, up 4% from last year.

People who used the Internet were online 27 hours a month, up 6%, and those who watched video on mobile phones watched three hours a month, unchanged compared with a year ago.

"Americans keep finding more time to spend with the three screens," Nielsen vice chairperson Susan Whiting said. "TV use is at an all-time high, yet people are also using the Internet more often -- 31% of which is happening simultaneously."

Other findings of the study include:

-- DVR use is significant: Americans spend more than six hours a month watching DVR-timeshifted TV, more than double the amount of time they watch video online.

-- Men are more likely than women to watch video on mobile phones, but women are more likely than men to watch video on the Internet.

-- Online video use grew steadily through the quarter when there were major events including the Olympics, Major League Baseball games, the political conventions and debates, and the financial crisis.

"Our numbers show that TV remains the dominant choice for most Americans," Whiting said. "Yet timeshifting as well as videos on the Internet and on mobile phones continue to be the trends to watch."

Broadcast ratings continue to dip despite overall TV use increasing because of the ongoing growth of cable channels and DVR use.
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