STX Hires QED Veteran John Friedberg as President of International Sales

Courtesy of STX Entertainment
John Friedberg

The move marks the first step in a larger international strategy for the studio.

In a move that bolsters its financing capabilities, STX Entertainment has hired John Friedberg as its president of international sales.

The move, which marks the first step in a larger international strategy for the studio, was announced by STX chairman Adam Fogelson and chief operating officer Thomas McGrath in advance of the upcoming Toronto Film Festival.

Friedberg will oversee all aspects of STX’s international sales strategy for the new studio's growing slate of films. He will also develop strategic partnerships for international acquisitions. The hire also signals that STX plans to be an active player in the acquisitions arena.

The QED International veteran has worked across many platforms including film production, production financing and strategy and international sales.

For the past decade, Friedberg has overseen sales and distribution for QED International and most recently Block Entertainment. He will immediately begin to assemble an international sales team for STX.

"With John’s addition to STX Entertainment, we have hired one of the brightest, most promising international sales executives working in the industry today," Fogelson said. "John’s tremendous understanding of all aspects of film finance and international distribution gives him unique awareness of the opportunities in the international market and he is ideally suited to capitalize on the evolving international distribution platform."

Added McGrath, “Now that we are up and running with an aggressive slate of films, navigating the international landscape and maximizing our returns overseas with the best mix of deals is critical to our business and success. We look forward to John’s counsel and leadership as we identify the best possible partners for our content internationally."

During his career at Block and QED, he developed financing and global distribution strategies for films such as David Ayer's Fury, Neill Blomkamp's District 9 and the upcoming Robert DeNiro-Zac Efron teaming Dirty Grandpa.

STX recently announced its first four theatrical release dates: The Gift, a contemporary psychological thriller from Jason Blum's Blumhouse, on Aug. 7; Secret in Their Eyes, starring Chiwetel Ejiofor, Nicole Kidman and Julia Roberts on Oct. 23; The Boy, a horror film from director William Brent Bell, on Jan. 22; and the Gary Ross-helmed Matthew McConaughey starrer The Free State of Jones, on March 11.

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