Style: Awards Beauty 101

10:24 PM PST 01/25/2011 by Meg Hemphill
Mindee Choi

Even those born beautiful need a boost: An insider’s guide to where the town’s A-list is going this season before hitting the red carpet.

SKIN

Kate Somerville
8428 Melrose Place
Lea Michele and Jonathan Rhys Meyers get the Ultimate Kate Facial at this serene, white-hued West Hollywood spa. The 80-minute treatment includes exfoliation, mild extractions and moisture therapy with a DermaLucent red light. “It creates a perfectly smooth, glowing palette for their big night,” Somerville says. ($370, 323-655-7546)

Intraceuticals at Carasoin Day Spa
120 N. Robertson Blvd.
A-listers have the brand’s specialists Michelle Peck and Gina Brooke come to their homes to apply Intraceuticals’ Rejuvenate and Opulence Infusion serums, but you can head to L.A.’s Carasoin Day Spa & Skin Clinic for the same skin refresher. During the 50-minute procedure, pressurized oxygen is used to deliver hyaluronic acid, vitamins and antioxidants deep into the skin to reduce fine lines and plump. “It’s a necessity before every major event,” Eva Longoria says. ($175 at Carasoin, $500 at home, 310-855-0105)

Kinara
656 N. Robertson Blvd.
Ask for the 50-minute Red Carpet Facial a la Halle Berry and Anne Hathaway. The treatment — which includes a lactic acid peel, extractions and a hydrating mask — is specifically designed to prep VIPs for events where they require an immediate glow. ($160, 310-657-9188)

Argyle Salon and Spa
8358 Sunset Blvd.
Jennifer Aniston and Julianne Moore pamper their skin at West Hollywood’s Argyle, inside the Sunset Tower Hotel. The hottest treatment on the menu is an Arcona Organic Enzyme Peel, which uses fruit enzymes to dissolve dead skin cells and unclog pores. “It provides cellular renewal for sun-damaged, aged and dull-looking skin,” lead aesthetician Jaclyn Welcher says of the 60-minute facial. “It delivers the results of a chemical peel without the harsh side effects.” The salon is also great for last-minute color touch-ups — ask Madonna. ($150, 310-623-9000)

The Beverly Hills Hotel Spa by La Prairie
9641 Sunset Blvd.
La Prairie fans Renee Zellweger and Nanci Ryder love that the ultra-relaxing 90-minute Platinum Rare Facial incorporates the brand’s top products including Cellular Cream Platinum Rare and Cellular Serum Platinum Rare. The head-to-toe experience, which takes place inside one of the spa’s six treatment rooms or private cabanas at the five-star hotel, is administered by two therapists and combines a facial with a gently exfoliating hand and foot massage. ($410, 310-887-2505)

Sonya Dakar
9975 Santa Monica Blvd.
“Our new Apple Stem Cell Facial is the hot thing,” says celebrity skin care expert Sonya Dakar, whose clients include Kyra Sedgwick and Leonardo DiCaprio. “It uses stem cells from a rare Swiss apple that has self-regenerating properties.” After the 90-minute procedure, which includes use of an LED red light, skin looks revived and camera-ready. ($350, 310-553-7344)

Jessica Wu, M.D.
11600 Wilshire Blvd.
The celeb dermatologist won’t name names, but she’ll reveal her preshow beauty regimen: A month before the awards, she uses an Affirm laser to tighten and plump skin; two weeks before, she injects Botox to prevent underarm perspiration; and the week of the show, she gives clients a lipo hydroxy acid peel to shrink pores and soften skin. “I also ban dairy, sugar and white carbs that can cause breakouts,” Wu says. (310-473-5878)

David Colbert, M.D.
119 Fifth Ave., New York
Pre-Oscars, the New York-based dermatologist jets to L.A. to treat top clients like Michelle Williams. “I’ll do our signature triad facial, which includes microdermabrasion and laser toning on the neck, hands and face,” he says. “There’s no downtime, so they can have it done a week or even a few days before the show.” (212-533-8888)

TANNING

Ona Spa
7373 Beverly Blvd.
Cameron Diaz is a fan of the Ona Tan, which is not only organic and odorless but also customized by the level of color a client desires: natural, sun-kissed or ultra-bronzed. “Tanning is popular before an awards show because celebrities are conscious of the fact that they’ll be photographed. They want to look healthy and toned,” says aesthetician Angelique Bray-Cassell, who does in-home sessions for Ona Spa. “We do contouring on the hips, thighs and stomach to create the illusion of being slimmer.” ($65 in spa, $145 at home plus mileage fee, 323-931-4442)

Infinity Sun at Sunstyle Tanning
627 N. Robertson Blvd.
Infinity Sun usually sends one of its beauty specialists to a nominee’s home before an awards show, but you can stop by West Hollywood’s Sunstyle Tanning for the same bronzing mist Charlize Theron and Jessica Alba use to get their radiant glows. “It takes three to five minutes for the technician to apply the tanning solution and another five minutes for it to fully dry,” says Veronique Munro, founder and CEO of Infinity Sun. “We recommend having it done the day before or the day of the awards show, but the color lasts up to two weeks.” ($85 in salon, $250 in home, 310-289-9200)

EYEBROWS AND WAXING

Anastasia Beverly Hills
438 N. Bedford Drive
Famed for sculpting the arches of Jennifer Lopez, Ryan Seacrest and Amy Pascal, Anastasia Soare works out of her Brentwood and Beverly Hills salons but also makes house calls. “For guys, the focus is on an eyebrow cleanup that won’t look feminine or obvious,” Soare says. “Women love lash tinting because it makes the eyes really pop in red-carpet photos.” ($120 for shaping, $35 for tinting, 310-273-3155)

Damone Roberts
9669 Wilshire Blvd.
“Brow sculpting is popular because it’s basically a five-minute face-lift,” says eyebrow pro Damone Roberts, whose clients include Robert Downey Jr. and Megan Fox. “It adds balance and structure while lifting the eyes.” ($125, 310-271-2100)

DETOX

iZO Cleanze
izocleanze.com
Eva Mendes and E! host Giuliana Rancic get gown-ready with iZO Cleanze’s Signature Juice Feast, which lasts one to five days. A cooler is delivered to their doorsteps daily by 6 a.m. with assorted organic juices, herbal teas (like Chakra cleansing tea) and superfood supplements. “Celebs want to look good, so anything that helps them lose weight rapidly and makes their skin shine is extremely appealing,” owner-creator Tim Martin says. ($150 a day, 866-961-2139)

The Clean Program
cleanprogram.com
Jake Gyllenhaal and Gwyneth Paltrow have used Dr. Alejandro Junger’s Clean Program to flush toxins and fat. The 21-day cleanse, in a lighter Renew plan or an intensive Rebuild plan, combines shakes and daily supplements. “The stomach flattens, and excess pounds drop off,” Junger says. ($250-$425, 888-497-8417)

HAIR

Serge Normant at John Frieda
8440 Melrose Place
Stars like Glee’s Jessalyn Gilsig head to Serge Normant at John Frieda, where top stylists Daniel Martinez and Caile Noble provide keratin treatments for curly, frizzy, parched or hard-to-manage manes. During the procedure (which takes 30 minutes or up to two hours, depending on the hair’s length), the hair is cleansed with a clarifying shampoo, blown dry and coated with keratin protein. It’s then flat-ironed to seal in the vitamin-rich protein and left unwashed for 72 hours. “Having the treatment done cuts down styling time on the big day dramatically,” Noble says. “It leaves hair super-shiny and manageable.” ($350 and up, 323-653-4040)

Frederic Fekkai
8457 Melrose Place
Fab in a flash! For super-smooth and incredibly shiny locks, leading ladies love the 15-minute Color Radiance Treatment at Frederic Fekkai (Hilary Duff is a fan). “It takes the frizz out, hydrates strands and locks in the color on color-treated hair,” says Maurice Dadoun, creative director at the modern-luxe Melrose Place salon. The five-step deep-conditioning procedure, which takes place entirely at the shampoo bowl, is designed to repair hair damaged by sun, pollution and aging. ($50, 323-655-7800)

Warren Tricomi
8327 Melrose Ave.
The week of an awards show, clients Molly Sims and Dianna Agron book appointments to have their color freshened up at the elite Warren Tricomi salon. “Celebs want to make sure they don’t have untouched roots on the red carpet,” head stylist Whitney Olson says. “They come in a few days before the show to give the color time to settle in but still look fresh.” ($150-$500, 323-651-4545)

Prive
7373 Beverly Blvd.
Reese Witherspoon heads to Prive for the creme de la creme of conditioning treatments: the Vert Eclat. It’s an all-natural process that starts with massaging the salon’s private-label Concept Vert conditioner (which contains chamomile, coffee beans or beets, depending on hair color) into the scalp, followed by 20 minutes under heat to let the proteins and vitamins fully absorb into the roots. The result is silky, frizz-free locks. ($75, including blowout, 323-931-5559)

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