Pret-a-Reporter

Style Notes: Alexa Chung's Clothing Label Is Coming Soon; Dove Launches "Real Beauty Bottles"

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Alexa Chung

In case you missed it.

Alexa Chung's Eponymous Clothing Label Is Coming May 30 [AlexaChung.com]
Fashion icon Alexa Chung announced on Instagram and Twitter that her eponymous clothing label, which has been highly anticipated since she revealed the project back in July 2016, will officially be dropping on May 30. The 33-year-old has previously collaborated with AG Jeans and Madewell on various collections, but the upcoming label is her first completely solo project. The Brit teased the launch with a video showing the stylemaker on a horse (appropriately timed to the Kentucky Derby weekend), leading us to wonder if there's an equestrian theme for the first collection?

Dove Launches "Real Beauty Bottles" [Fast Company]
Dove just took its "Real Beauty" slogan to the next level. The Unilever-owned bodycare brand launched six limited-edition "Real Beauty Bottles," which are designed to "celebrate the many shapes and sizes of beauty." Reads a statement from Dove, "They're one-of-a-kind — just like you." The campaign, which was created by Oglivy London agency, has already received the meme treatment online. 

H&M Group Sales Increase 7 Percent [WWD]
The H&M Group, whose brands include not just the fast-fashion giant but also & Other Stories, COS and the forthcoming Arket, posted a sales increase of 7 percent year-over-year. Since April 2016, the group has opened more than 400 new stores.

MADE Announces Final Lineup of Designers Selling at Shop Small at MADE L.A. [Pret-a-Reporter Inbox]
MADE L.A., which is returning to Los Angeles with a fashion show by Opening Ceremony and a performance by Wiz Khalifa, has announced the lineup of brands setting up shop at L.A. Live's event deck on June 9 and 10. Shop Small at MADE L.A., presented by American Express, will feature retail experiences from shops Maison Kitsune, Sugar High Love Stoned, Maryam Nassir Zadeh and Sami Miro, as well as exclusive capsule collections created between fashion labels and musicians, including a collaboration between Rochambeau, a New York-based menswear label, and L.A.'s Yung Jake, who will also be performing. Spanish model/musician Sita Abellan will also debut her new collaboration with L.A.-based retailer Freak City, as well as pieces from her collection with MSBHV, and A$AP Ferg will present a special collection with his label, Traplord.

Ebony Magazine Moves Headquarters to Los Angeles [L.A. Business Journal]
Ebony magazine is moving its headquarters from Chicago to Los Angeles, and laying off 30 percent of its staff in the process. Ebony will be overseen by Tracey Ferguson, editor of its sister publication, Jet magazine, also based in L.A. Ebony Media Operations, which owns both titles, will maintain a small office in Chicago. The news comes days after WME announced it had signed both publications. 

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