Pret-a-Reporter

Style Notes: Beyonce Covers Elle in Ivy Park; Lululemon Under Fire

Paola Kudacki/Courtesy of ELLE

Happy last day of March.

Beyonce Wears New Athleisure Line on Elle Cover [Elle]
It's been a big day for the Beyhive. Early Thursday morning, Beyonce unveiled her new athleisure line called Ivy Park. The release was timed to the reveal of Elle's U.S. and U.K. May issues, which feature Beyonce on two covers sporting looks from the new collection. The glossy was granted a rare "in-depth" interview with Queen Bey, and celebrated by posting 25 consecutive Beyonce photos on Instagram. Yep.

Lululemon Upsets Twitter With Beyonce Tweet [Racked]
Speaking of Beyonce (yes, more Bey), the singer's loyal legion of fans (a.k.a. the Beygency) has claimed Lululemon as its latest victim. In reference to Ivy Park, Lululemon joked over Twitter that "imitation is the best form of flattery." Cue a Twitter hailstorm in which the Beyhive viciously attacked the brand for insinuating that Beyonce copied Lululemon. The brand apologized several times before deleting the tweet at the request of the mob.

Cara Delevingne Insists She Never Quit Modeling [Twitter]
On Wednesday, Saint Laurent unveiled its latest ad campaign starring Cara Delevingne and Jane Birkin. Many called Delevingne's work her "return" to modeling, an assumption given she's been out of the game for a few seasons and openly criticized the fashion industry as a brutal place for a young woman. The 23-year-old, who stars in the upcoming Suicide Squad alongside Margot Robbie and Jared Leto, later took to Twitter to clarify that she "never quit."  

Vetements' Demna Gvasalia Gives Blessing to Vetememes Knockoff [New York Times]
Vetements, the uber-popular collective founded by Demna Gvasalia, served as the inspiration for a parody raincoat reading "Vetememes." The brainchild of 22-year-old Davil Tran, Vetememes has since gone viral among the fashion set. Unlike Celine, Saint Laurent and other fashion houses who have been parodied, however, Gvasalia stated that his brand "will not be filing any lawsuits over the Vetememes raincoat." He added that he hopes Tran "has enjoyed making his project as much as we do making our clothes.” 

 

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