Pret-a-Reporter

Style Notes: Goodbye, Wet Seal; Rimmel London Hires Male Ambassador

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In case you missed it.

Wet Seal to Close All Stores [The Wall Street Journal]
Another day, another mall retailer closing its doors for good. Wet Seal, the Irvine, Calif.-headquartered teen retailer, is closing all 171 of its remaining locations after it failed to secure a buyer or the necessary capital to continue business. The retailer previously had filed for bankruptcy protection in January of 2015 and closed 338 of its then-511 stores at the time. Meanwhile, Wet Seal's mall neighbor Abercrombie & Fitch laid off 150 employees at the corporate level on Friday, and The Limited, BCBG and American Apparel all announced the closure of their outposts in the past month, spelling continued trouble for mall brands.

Hollister Revives Gilly Hicks Lingerie Line [Racked]
Hollister is resurrecting its Gilly Hicks lingerie label in the hopes of tapping into the growing undergarment (underleisure?) market. The intimates offshoot, which was shuttered back in 2013, is likely chasing the success of American Eagle's underwear brand, Aerie, which has been a bright spot in the retail landscape; Aerie's sales increased 32 percent in the first quarter of 2016. From the looks of its first new ads, Gilly Hicks appears to be tapping into the bralette trend, as well as the branded waistband look, a la Calvin Klein.

Rimmel London Hires First Male Ambassador [Refinery29]
Like CoverGirl, Maybelline and MAC before it, Rimmel London U.K. has hired its first male makeup ambassador. Lewys Ball, who, like his fellow male makeup ambassadors, is also a YouTube beauty vlogger, has been named as one of the faces of Rimmel London's spring 2017 campaign, which also stars several other influential beauty vloggers. The 17-year-old follows in the footsteps of Kate Moss, Rita Ora and Cara Delevingne, who also have repped the cosmetics company.

 

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Opening Ceremony Launches Global Varsity-Jacket Collection [Pret-a-Reporter Inbox]
Opening Ceremony is feeling patriotic. The fashion house unveiled its global varsity-jacket collection, which is comprised of tees, T-shirt dresses and hats, in addition to varsity jackets, each of which are inspired by a different country. "We wanted to celebrate the fact that the America we know is comprised of a diverse and expansive group of nations," said founders Humberto Leon and Carol Lim, who first debuted the collection at their politically charged "Pageant of the People" show in September. "To do so through our iconic varsity jacket felt like a perfect way to highlight each country's unique attributes — through color, symbols and patterns." A total of 47 countries are represented in the collection, which is priced between $55 and $1,195. The collection lands in OC stores and online, as well as at select retailers on Jan. 27.

 

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Celebrity Makeup Artist Kristofer Buckle's Collection Sells Out in Minutes [Pret-a-Reporter Inbox]
Makeup artist Kristofer Buckle, whose clients include Jessica Chastain, Blake Lively and Sarah Paulson, debuted his makeup collection on QVC Thursday night, but was forced to cut his hourlong spot short after he sold out of all 20,000 units in just over 45 minutes. The fastest products to sell out were the "A Trick or Two" eyeliner and mascara duo ($35) and the "Powerlock" makeup-setting spray ($33).

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