Pret-a-Reporter

Style Notes: J. Law Chills Out in Latest Dior Ads; Lululemon Shares Plummet

Brigitte Lacombe for Dior
Jennifer Lawrence

In case you missed it.

Jennifer Lawrence Chills Out in New Dior Ads [Pret-a-Reporter Inbox]
Jennifer Lawrence's latest Dior ads have arrived, and America's relatable sweetheart looks completely at ease, posing in jeans and a t-shirt from Maria Grazia Chiuri's first collection for the French fashion house. Whereas prior ads saw the actress gussied up in luxe gowns, Lawrence looks much more relaxed in the latest batch of images, posing for Brigitte Lacombe's lens in the "We should all be feminists" tee already worn by Rihanna and Natalie Portman. 

As Stock Plummets, Lululemon Eyes New Ad Strategy [Reuters]
A less-than-stellar first-quarter fiscal report, which led shares to drop 23 percent, has Lululemon rethinking its strategy — beginning with a greater range of color options, which CEO Laurent Potdevin said will hit stores as early as next week. The poor Q1 report came as a surprise to many, considering the company had strong holiday sales. Moving forward, Lululemon plans to target millennials with its first-ever global ad campaign, due out in mid-May.

BCBG Lays Off More Employees in Bankruptcy Restructuring [California Apparel News]
Lubov Azria isn't the only employee being asked to pack up her things at BCBG. The California-based retailer, which filed for bankruptcy in February, is letting go 116 employees, effective May 11. The news follows last November's layoffs, during which the company cut 123 jobs. 

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