Pret-a-Reporter

Style Notes: Kaia Gerber Fronts for Marc Jacobs Perfume; Kendrick Lamar Celebrates Stretch Marks

Instagram/KaiaGerber
Kaia Gerber for Marc Jacobs

In case you missed it.

Kaia Gerber Is the New Face of Marc Jacobs Daisy [Instagram]
Kaia Gerber, 15-year-old daughter of Cindy Crawford, has landed yet another high-profile campaign. The IMG-signed model is the new face of Marc Jacobs' Daisy perfume. Gerber was photographed by Alasdair McLellan alongside Sofia Mechetner and Dilia Martins for the ads, which dropped Friday. Gerber's budding résumé also includes campaigns for Alexander Wang and Miu Miu eyewear.

 

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Kendrick Lamar Celebrates Stretch Marks in "Humble" Music Video [YouTube]
Kendrick Lamar gave fans a Friday treat by dropping a music video for his new single, "Humble." The video, directed by Dave Meyers, was a hit in more ways than one — but the moment that had the Twittersphere buzzing was when the Grammy-winning artist rapped about stretch marks. "I’m so f—ing sick and tired of the Photoshop/ Show me something natural like afro on Richard Pryor/ Show me something natural like ass with some stretch marks," he says while a model's derriere, complete with stretch marks, is featured onscreen. See the moment at 1:45 below.

Clique Media Group Launches Wellness Vertical The Thirty [Glossy]
Clique Media Group, which operates WhoWhatWear, MyDomaine, Byrdie and Obsessee, is launching a new wellness vertical called The Thirty. The move comes after the company noticed a spike in traffic for wellness-related stories on both Byrdie, the beauty outlet, and MyDomaine, the home-focused vertical. The Thirty will live on Byrdie and will be operated by current staff. Unlike Clique Media Group's other properties, The Thirty will forgo a celebrity focus in favor of a peer-to-peer model, which prioritizes a sense of community for readers.

Levi's Launches New Collection of Fashionable MLB Apparel [Pret-a-Reporter Inbox]
Just in time for baseball season, which kicks off this weekend, Levi's and Major League Baseball have debuted their latest offering of fan apparel for 12 teams, including the L.A. Dodgers. Fashion-forward pieces include denim jackets, crewneck sweatshirts, flannels and club coats, priced from $78-$108. The collections are now available at Levi.com and MLBShop.com, as well as at Levi's retail locations.

 

Batter up. Levi's x @MLB is back. Now with 12 teams.

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Dr. Scholl's Collaborates With Anthropologie [WWD]
Dr. Scholl's has collaborated with Anthropologie on a spring-ready collection of (comfy) footwear. The limited-edition capsule features three styles — two wedge sandals and a slip-on sneaker, priced from $108-$128 — which will be available in stores and online beginning April 25. Dr. Scholl's has previously collaborated with J. Crew and Steven Alan on comfort-focused footwear.

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