Pret-a-Reporter

Style Notes: Katy Perry Covers Wonderland; Dree Hemingway Stars in Chloe Campaign

Christian Oita for Wonderland Magazine
Katy Perry's summer 'Wonderland Magazine' cover.

Friday fashion fun.

Dree Hemingway is the new face of Chloe's Eau de Parfum, joining the ranks of Chloe Sevigny and Clemence Poesy, who both previously starred in the fragrance's campaigns. Hemingway (whose great-grandfather is, yes, Ernest Hemingway) walked in the brand's March show ealier this year and is reportedly excited to work for a brand that "brings up a lot of memories." [WWD]

Wonderland Magazine is very fond of using brows to make a statement (remember Taylor Swift's bushy set from November?), and Katy Perry is the latest celeb to get a brow makeover. For the summer issue, the singer's brows get bleached for her fun yet still glamorous cover shoot. [Wonderland Magazine

Read more Victoria's Secret Creates New Holiday

Groupe Arnault, an investment firm controlled by LVMH that invests in Net-a-Porter and Yoox, has recently invested in Lyst, a London-based e-tail site that has grown over 300 percent in the past three years. The round of funding, which included other investors such as Accel Partners and Balderton Capital, helped the site raise $40 million. [Racked]

Technology and fashion are the industry's latest "It" couple. Need proof? Silicon Valley is hosting "Silicon Valley Fashion Week?" (question mark intentional), from May 12 to 14 in San Francisco. The event, created by Betabrand CEO Chris Lindland, will feature LED-enabled clothing and drones in lieu of models. The future is upon us. [Style.com

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