Pret-a-Reporter

Style Notes: Katy Perry to Host VMAs; Proenza Schouler Made a PSA for Planned Parenthood

Courtesy of David LaChapelle
Katy Perry

In case you missed it.

Katy Perry to Host VMAs, Jeremy Scott to Host Afterparty [Twitter]
Katy Perry on Thursday announced that she will be the host of the 2017 MTV VMAs, following in the footsteps of 2016 hosts Keegan-Michael Key and Jordan Peele. Following the show, which is going down live from Los Angeles on Aug. 27, Perry's pal and occasional costumer, designer Jeremy Scott, will be throwing an afterparty. If there's anything we've learned about Scott's parties, it's that they're always colorful, cool and crawling with A-listers. 

Proenza Schouler Made a PSA for Planned Parenthood [i-D]
Proenza Schouler's latest project is a PSA for Planned Parenthood. In a video shot and directed by Harley Weir, 24 influencers, including Amber Valleta, Stella Tennant, Hari Nef and Grimes, speak candidly about the importance of the organization and encourage consumers to donate to the non-profit. On the brand's Instagram account, the company added, "Planned Parenthood means so much to the women who work at our company, and to the community Planned Parenthood serves in New York City and beyond."

 

In recent months, Proenza Schouler has been driven by a need to stand up with organizations that fight for the causes we believe in. Now more than ever we feel it is important to use our voice and platform to speak out in support of the things we care deeply about. Planned Parenthood means so much to the women who work at our company, and to the community Planned Parenthood serves in New York City and beyond. Directed by @HarleyWeir Creative Director @JenBrillStudio Styled by #CamillaNickerson Makeup by @ThomasdeKluyver Hair by @tinadidit Set Design by @MattJacksonMattJackson Casting @starworksgroup Featuring @lilyingenewmark, #stellatennant, @haileybentongates, @grimes, @ambervalletta and more. Watch the full film on proenzaschouler.com or at the link in our profile. @ppnycaction @ppact #standwithpp #plannedparenthood #PSforPPNYC

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Net-a-Porter's Sarah Rutson Hired to Build Dutch LLC Empire [WWD
Dutch LLC (recently renamed The Collective Group), parent company of Joie, Equipment and Current/Elliot, has snatched up Sarah Rutson, Net-a-Porter's former global vp buying, to help the company's brand portfolio. In her new role as the chief branding officer at the Vernon, Calif.-based company, Rutson will be tasked with identifying potential acquisitions across the designer, lifestyle and beauty markets. The move comes as other American companies like Coach and Michael Kors are also diversifying their portfolios, recently acquiring Kate Spade and Jimmy Choo, respectively. 

 

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The RealReal's Mid-Year Report Notes 1,500 Percent Increase in Supreme Sales [Pret-a-Reporter Inbox]
Two of the trendiest subjects in the world of retail continue to be the resale market and streetwear, and according to a recent report by luxury resale retailer The RealReal, that's not about to change anytime soon. According to the San Francisco-based company's mid-year report, sales of beloved streetwear brand turned luxury must-have Supreme have skyrocketed 1,500 percent. The RealReal also notes that 85 percent of consignors use their commission to shop at the primary market rather than pocketing their full profits. 

 

Louis Vuitton/Supreme #LVxSUPREME

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