Pret-a-Reporter

Style Notes: Naomi Campbell Is Throwing a Birthday Rager; Alaia Makes Perfume

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Naomi Campbell

Kick off your holiday weekend in style.

Naomi Campbell is kicking off her 45th birthday celebration with — what else — a giant mansion party at a private chateau in the south of France. Fashionable guests for Saturday evening's soiree are to include Leonardo DiCaprio, Sean Combs, Karlie Kloss, Kendall Jenner and Gigi Hadid. We would expect nothing less from the supermodel. [Page Six]

Azzedine Alaia, who most recently made headlines as the man behind Lady Gaga's Oscars ensemble (dishwashing gloves included), is releasing his first ever fragrance 30 years after launching his label. One perfumer describes the scent, called Alaia Paris, as "cold water falling on hot chalk," which, for those of you who don't speak perfume, apparently translates to "airy notes and pink pepper" with "freesia and peony." [The New York Times]

See more Cannes: The Red-Carpet Arrivals

The cover for Donna Karan's new memoir, My Journey (out later this year), has been revealed. The atelier-turned-activist, whose most recent project abroad was partnering with Parsons School of Design to create a campus in Haiti, describes her rise to success, motherhood and her spiritual journey. With a foreword from her BFF Barbara Streisand, the memoir is definitely on our reading list. [People]

According to science, #NoFilter might be killing your Instagram game. Researchers at Yahoo Labs and Georgia Tech have found that photos with filters have significantly higher engagement, especially when those filters increase warmth, contrast and exposure. Rack up those likes by adding Valencia, Rise, Mayfair or Nashville to your photo the next time you 'gram. Because science says so. [Refinery 29]

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