Pret-a-Reporter

Style Notes: Olivia Wilde Chops "Melania Hair"; Louis Vuitton's First Fragrance Pop-Up Lands in SoCal

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Olivia Wilde (left), Melania Trump

In case you missed it.

Olivia Wilde Chops "Melania Hair" [The Cut]
We've heard of actresses chopping their hair for a role (or after a role is finished), or simply for a change of pace. But Olivia Wilde had a different motivation for lobbing off her long chestnut locks: her resemblance to Melania Trump. On Thursday, the actress (and noted Hillary Clinton supporter) revealed her fresh cut with the caption "#NoMoreMelaniaHair." 

 

A video posted by Olivia Wilde (@oliviawilde) on

Louis Vuitton Opens First Fragrance Pop-Up in the U.S. at South Coast Plaza [Pret-a-Reporter Inbox]
In celebration of its first new fragrance collection in over 90 years, Louis Vuitton has opened its first fragrance pop-up in the Americas at the South Coast Plaza in Costa Mesa, Calif. The shop, open Dec. 15 to July 1, features all seven of the fragrances created by master perfumier Jacques Cavallier Belletrud that were revealed in September of this year.

Caruso Inks Deal With Snap Inc. For Branded Geo-Filters [Los Angeles Times]
Caruso, the Los Angeles retail developer which owns The Grove and Glendale's the Americana at Brand, has signed a yearlong contract with Snap Inc. for branded Snapchat geofilters, meaning shoppers at either mall can add the branded overlay based on location to photos and videos anytime during the year. Previously, Snap Inc. had only offered 30-day campaigns. 

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