Pret-a-Reporter

Style Notes: Petra Collins Films Her Family for Gucci Eyewear Ad; Louboutin Expands Cosmetics

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Petra Collins attends the Gucci fashion show in Milan.

In case you missed it.

Petra Collins' New Gucci Eyewear Ad Stars Her Cousins and Grandma [Pret-a-Reporter Inbox]
Petra Collins returned to her native Hungary to film Gucci's latest eyewear campaign. The photographer, who was seated front-row at the brand's show earlier this week, cast her young cousins and grandmother in the fantastical ads. The over-the-top eyewear feels right at home in the dreamscape, which has Alessandro Michele's signature whimsical touch in the form of psychedelic prints and sequins.

Armani to Consolidate Collezioni, Jeans Labels Under Three Lines [WWD]
Giorgio Armani plans to consolidate his Collezioni label, as well as his denim labels, under three lines — Giorgio Armani, Emporio Armani and A|X Armani Exchange — by the spring 2018 season. “There was too much confusion with so many collections,” said Armani backstage at his Emporio Armani show. “Times have changed, and we have to evolve.”

eBay Targets Gen Z Through Partnership With Social Platform Snupps [Fashionista]
eBay has partnered with Snupps, a Gen Z-friendly social media platform on which users can share photos of their things — from clothes to McDonald's collectibles — or, as the site puts it, "organize and socialize around stuff they own and cherish." Now, eBay has an integrated system within the app that allows users who post their items to list them for sale. The listing will be shown both on eBay and on Snupps.

Louboutin Expands Cosmetics Line [Elle]
After dabbling in nail polish and lipsticks, luxury footwear label Christian Louboutin is furthering its reach in the beauty industry by launching mascara ($70), eyeliners (liquid, $70; pencil, $40) and brow pencils ($40). Like their other beauty products, the new offerings come in stiletto-sharp, art deco-inspired packaging in shades of shiny gold, red and black. They will be available for purchase online in March.

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