Pret-a-Reporter

Style Notes: Rihanna Gives Puma a Lift; Urban Outfitters' Offensive Shampoo

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Rihanna's Fenty x Puma Showing at NYFW

Fri-yay fashion news.

Rihanna's Touch Drives Puma's First-Quarter Sales [Reuters]
On Friday, Puma CEO Bjorn Gulden said that his company is catching up to archrival Adidas in the footwear category, thanks to the influence of creative director Rihanna and ambassador Kylie Jenner. In the first quarter of the year, the German retailer's net profit was up 4 percent, with footwear sales up 3.7 percent. The company hopes that its celebrity ambassadors can help it keep up with Adidas' wildly popular Stan Smith and Superstar sneakers.

Urban Outfitters Removes Offensive Shampoo Bottle [Mashable]
Urban Outfitters has come under fire yet again, this time for selling a shampoo in the U.K. marketed "for suicidal hair" from beauty brand Anatomicals. The shampoo's name, "Peachy Head," is a play on Beachy Head, a well-known suicide destination in England. Following social media backlash, the company pulled the product (which had been sold for a few years before customers took notice) from its shelves and issued an apology.

Valentino Collaborates With Vanessa Beecroft [WWD]
Valentino is tearing a page out of the Kanye West Yeezy playbook, hiring artist Vanessa Beecroft for an installation for their "Rockstud Untitled" collection — a unisex capsule for pre-fall consisting of classic pieces, including a trench, crewneck sweater and white shirt. Video of Beecroft assembling a cast of 25 men and women in "human formation" will be displayed in stores alongside mannequins wearing the clothes.

NFL Draftee Ezekiel Elliott Explains His Crop Top [The Cut]
The NFL-draft red carpet was filled with enough fantastic fashion to give the fashionable NBA stars a run for their money — but there was one look in particular that had everyone buzzing. Former Ohio State running back Ezekiel Elliott arrived sporting a hacked-off gingham shirt under his dusty blue sport jacket, putting his rock-hard abs on display. While unusual for the occasion, apparently brandishing his muscular torso was Elliott's signature move. The 20-year-old, who was drafted by the Dallas Cowboys, regularly rolled up his jersey, crop-top style, before the NCAA banned the look in 2014. Elliott's crop tops were so popular, however, that the campus rallied behind the player in the wake of the decision, creating a Change.org petition to reverse the ruling. Explained Elliott, "I'm known as the hero in the half-shirt, so I had to go out on the red carpet with a crop top."

 

Ezekiel Elliott rocking the crop-top one last time #DraftDay

A photo posted by Ohio State Daily (@ohiostatedaily) on

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